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ARABIAN AL-EKHA one of the nation’s largest direct importers of general merchandise

ARABIAN AL-EKHA is one of the largest direct importers of general merchandise in Jordan. Founded in 1976 by Khaled Habannakeh with a humble shop in downtown - Amman, aiming to provide a better life for his family.

Khalid started seeking best quality products to make it available in Jordanian stores. And now, AL-EKHA has obtained and distributing ionic brands in the fields of Housewares and FMCG, and holding solid market share if not the first for most of these brands.

Since Khalid was passionate about exploring different business opportunities, Business grew until AL-EKHA became part of HABANNAKEH Group. Next to Housewares and FMCG business, HABANNAKEH Group is also involved in Toys and Baby Supplies distribution, retail business, Logistics and Clearance Services & Oil transportation.

It is noteworthy to mention that Khalid Habannakeh has earned membership in Amman Chamber of Commerce following his business success story.

The Story So Far ...

Business Areas



Our largest branch and our first success. Proudly we are the leading company in the light housewares’ distribution in Jordan. We are sure that your visitors will be pleased with your awesome courtesy from our multi designs of cups, trays, teapots, and whatever you think of


Oil & Gas Transportation

Our growing fleet has more than 100 tankers specialized in oil and gas transportation for gas stations and airports



Our continuously growing branch now offers the highest quality of Energy drinks, marshmallows, candies, and much more


Toys & Baby Supplies

Find all the brands of your favourite and highest quality games in one place. Action figures, dolls, electronic games, board games, and much more with more than 15 worldwide brands and 5000 SKU’s today!

Our Values

Cultivating and Promoting ethical values in business dealings and across our companies

Our Mission


Offer quality distribution services for our brands in a standardized manner

Utilization of technology innovations as a central support driver for business operations

Strive to deliver superior financial returns through operational excellence and high-performance standards we follow

Provide a nurturing environment for employees to grow their potentials to perform quality work in a cooperative and friendly environment

Achieve high market share between competitors in related markets

Inclusive culture defines our relationships. Thus we always aspire to achieve fairness in our business exchange with employees, customers and suppliers


To become the distributor of choice regionally for global brands

Our FMCG Brands

Our Toy & Baby Supplies Brands

Future Plan

Our Plan For The Next Five Years

  • Completing the Distribution center construction
  • Penetrating Iraq and west bank markets
  • Reach out other international brands
  • Achieving ISO control system 9001
  • Digitalizing most of our processes
We make a difference

We would love to hear from you







Point of Sales